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Presentations and public speaking (TED Talks)

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This is a skill for more than just those people looking to host a TED Talk. However, there is a lot to learn from those who give TED Talks. It’s not that all the topics involve pop culture or are universally interesting. Rather, it’s because those that are good at them follow a formula. You want to make a connection with the audience, not only as a whole, but to the individuals as well. This can be done with five simple steps (in fact, there are TED Talks on how to give a TED Talks, but we won’t go into those paradigms now). First step is to create a story. One of the most successful speech makers is Steve Jobs who would seldom tell his audience to buy his product. What he did instead was, tell a story involving the Apple product and then voila!—the audience was captivated and moved enough to invest. The next step involves using humor keeping in mind that senses of humor vary. Go with safe and charming jokes because everyone loves to laugh. Don’t make a joke at the expense of someone else, but if you’re willing to make fun of yourself people usually like…

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Retracing your steps

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This is an important tool for more than just when you’ve lost something. It’s always a good idea to record your moves and be able to retrace your steps. It can come in handy for taxes, in the court of law, and in business. But for example’s sake, let’s say you have lost something—or better yet, someone. Picture this: an essential member of your team will no longer be a part of your mission or project. Not only is this person leaving, but they are going away with the experience they have to tackle familiar problems. In order to avoid a panic, you should always record process. Even if you think it’s cumbersome—that person’s knowledge is invaluable, at least until someone else knows how. You don’t’ have to reinvent the wheel by holding the next person accountable—instead, have the indispensable skills recorded in a binder. It can be used as a training manual and exist for years to come. Arguably the most important step after actually committing to the “manual” is testing it out. If at all possible, try to utilize the documentation in real-time while the author is still available to make edits. You can measure success qualitatively by…

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Maximize your meeting minutes

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Depending on where you are coming from you might love meetings or you might hate them. It’s no secret that meetings can take up a lot of time, especially when they are irregular or not scheduled long enough. From the beginning you should know what the desired outcome. Meetings should produce tangible results—and hopefully this blog post can help with that. Depending on what you are meeting for, you’ll want to create an agenda for each meeting. This should be visual and can either be handed out or presented and revisited throughout the meeting. There are options such as GoToMeeting or WebEx if you need help with a platform. The move through the agenda one by one in order to accomplish the end goals in mind. Decisions should be made and finalized and make sure everyone is on the same page. Any future actions that has to be made should be as clear as possible with the person in charge of the task well notified with the due dates. Send the meeting minutes to everyone so that way everything actually gets done. The purpose of the meeting should boil down to a sentence and try to limit the meeting to…

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Consulting at its finest

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Beyond Philosophy, was recently named one of the Best Management Consultancy firms in the UK by the Financial Times. CEO and Founder Colin Shaw hosted a podcast, making his secret no secret at all. Shaw has been very open about what he calls the ten-step plan to create an award-wining consultancy. The link to the thirty-minute podcast is below, but I’ll be sure to summarize what was said in hopes of reproducing the pointers that will “take your idea and turn it into an award-winning consultancy too. The first step is to recognize that you are an expert in something and to then communicate that to everyone. He wrote a book called Building Great Customer Experiences and would speak at conferences and his influence began. Ensure that your idea is an original one because you want to add something to the community of business and not mimic it. Be courageous and don’t let fear be debilitating—let it motivate you. Know yourself enough to understand your skills and focus on it. You can then build on those skills and make them your brand. You want to stay within your area of expertise and hone in on it so you’re good at…

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Happier Work Days

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It’s well known by now, if you’ve been keeping up, that the workplace can heavily influence your overall well-being. From deadlines and due dates, to the trap of “hey, do you have minute?” it is easy for work to dictate more than just a third of our lives (which is still a fairly large chunk!). So, with that being said let’s talk about ways to have happier work days. First make sure to make your space your own without overcrowding or allowing to be too cluttered. Next you want to make sure you set small goals and can stay future oriented. If it helps, you can create a list of things you need to do, are in the process of doing, or have completed. Your professional development is your responsibility and you need to claim ownership of it. That means you can only blame a boss for so long! Make sure your interpersonal relationship are well monitored and healthy as those can often seep into your professional life. Develop good habits to cope with life’s many hurdles. Above all else know when you work best. You may be a night owl or an early bird and either is acceptable you…

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Age is more than a number!

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There’s no better teacher than experience and people are social creatures who learn by doing. As the job market approaches another grad season I encourage you to embrace the wisdom that has come with your age and remind you that a fresh perspective is not a trait reserved for young folks. Another form of diversity that is not talked about is age. Everywhere companies are looking to diversity via gender, race, ethnicity and other orientations when there is another one—generational diversity. The latest IPA Census reports the average age of an employee at a member agency is 33 years old. In the creative industry that number is even lower. A post on LinkedIn by Creative Director Louis Loizou said, “I’m not 54, I’m 22 with 32 years of experience” (full article below). Loizou argues that ageism is very prevalent in the creative industry and we should value experience as much as we do expertise. Interestingly enough the fetishism or glorification of the young is a Western societal trait that began with the Greeks and Romans. Ironically, 80% of the wealth in the UK is held by people over fifty yet 80% of marketing budgets are spent on those eighteen to…

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Safer than a safe

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Nowadays people trust banks enough to keep their money there regularly. The use of cash has gone down tremendously since the advent of the credit cards, Samsung and Apple Pay, and money sharing apps like Venmo, CashApp, etc. the current U.S. economic expansion, which started in 2009, is on it’s way to being the longest since the end of the second World War. That being said, what goes up must come down. According to an article by Bankrate, there will be a down turn by the end of the year. The conclusions were drawn using a survey as we are at the end of the first quarter.  The survey consisted of chief economists who were asked whether the risks to the outlook seemed balanced, on the upside or the downside. 76% said they tilted to the downside. The article also reported that, “Employers in February added the fewest amount of new positions to their payrolls since September 2017, signaling that hiring might have peaked, the Labor Department reported last week. Meanwhile, U.S. retail sales in December plunged by the most in nearly a decade and were revised down even more on Monday, questioning the confidence of the American consumer. Global…

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Working remotely

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It seems that working from home has always been the dream for many folks. Making your own hours and being productive at your leisure does sound tempting, but could there be a downfall to blurring the line between work and play? I came across an article recently that suggested that working from home might not be all it’s talked up to be. You have to be strict and try no to feel isolated. Keep yourself connected. The perks like limited distractions is evident, but lack of face to face interaction can wear on you as well. On the opposite side of the spectrum you have to know when to disconnect. It’s easy to work until the wee hours of the night, but you need to have a plan to disconnect as well. And while distractions at the work place are one thing, there can be distractions at home too. Kids, pets, chores etc. tell yourself it can wait until you officially clock out. According to an article by Ryan Hoover originally posted on LinkedIn, Remote working from home among the non-self-employed workforce has grown 140% from 2005 to 2018. Today, 63% of U.S. companies have remote workers”. That means the…

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Basic Economic Terms

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Here are a list of some common economic terms and meanings: Economics: The social science that studies the production, distribution, and consumption of goods and services Gross Domestic Product (GDP): The total value of all final goods and services produced in the economy during a give period, usually a year Inflation: A rise in the overall level of prices Deflation: A fall in the overall level of prices Business Cycle: The short-run alternation between economic downturns, known as recessions, and economic upturns, known as expansions Exports: Goods and services sold to other countries Imports: Goods and services purchased from other countries Price Controls: Legal restrictions on how high or low a market price may go Scarce: In short supply; a resource is scarce when there is not enough of the resource available to satisfy all the various ways a society wants to use it Tariff: A tax levied on imports Recession: A downturn in the economy when output and employment are falling; also referred to as a contraction Labor Force: The sum of employment and unemployment; this is, the number of people who are currently working plus the number of people who are currently looking for work Call today to…

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Importance of clean water

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The fortunate part about this post is that most people accessing it don’t have to worry about how and where to retrieve clean water. Although many Americans prefer not to drink their faucet water, that luxury of choice is not prevalent for much of the world; it’s estimated that about one billion people have serious limitations regarding the accessibility to clean water (the actual number according to UNICEF and the World Health Organization is 844 million). For some, the walk to a water can be miles long and still the source can be contaminated and lead to sickness. Fortunately more developed countries are working towards finding solutions and some have aid along the way. One example is P&G Purifier which separates the drinkable water from suspended matter and 99.99% of waterborne bacteria via flocculation and coagulation. From that P & G launched a non-profit called Children’s Safe Drinking Water Program which would propagate their interests by partnering with other organizations who focus on the wellness of kids in over ninety countries. Partnerships are effective also because they raise awareness. Walmart International reported on March 4th that they would be partnering with P&G in order to support the “1 purchase =…

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