The principles of a good customer service agent include (but are not limited to!) a common courtesy of accommodation and concise communication. According to Harvard Business Review, “…acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” The article then goes into customer acquisition versus retention tactics. I’ve pasted the link below and it’s a good preemptive read for anyone considering owning their own business! We at Fast Cash know a little customer service goes a long way.
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